Defining the values that energize an organization, not a bad idea. As this executive notes, when small an organization may manage this by osmosis but, as it grows, the values governing  how the organization is run need to be made explicit. http://www.nytimes.com/2013/01/27/business/victoria-ransom-of-wildfire-on-instilling-a-companys-values.html?smid=pl-share